Andrew Goodwin has identified a number of key features in music videos they are:
- Seeing the sound
- Narrative and Performance
- Star image
- Relation of visuals to songs
- Technical aspects of the music video
Andrew Goodwin relates the voice of the artist the chorus are all linked with the visuals of the video and help in telling us a story, associating voices with the artist. The narrative is never completely given in a music video the audience fill the gaps of the narrative in their minds, although the main focus of the video remains the lip sync. Andrew Goodwin believed that the star image should develop over the music video as it has a important part to play in the video. There are three way in which videos choose to relate to the song amplify (this is were the video drums and idea of meaning from the song into the audiences head) illustrate (this is when the video outline the lyrics through the video) disjuncture this is where the video goes against the ideas and the song is completely ignored. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextualilty is often employed in humorous videos. Finally the technically aspects this is the effects the on beat editing and all these element which Andrew Goodwin believe makes a good music video.
We in our video our hoping to include some of these aspects.
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